Followers of MediaPost’s campaign-based awards programs over the past couple of decades no doubt noticed one Boston agency in particular taking a disproportionate number of wins: Hill Holliday. After nearly 15 years at the agency, the person behind those wins, Chief Media Officer Cindy Stockwell, decided to leave — sort of.
In June, Stockwell became president of Trilia, a new pure-play media services agency with digital chops that was spun out of Hill Holliday’s media department. The move was the latest in a long series of moves for Stockwell to define and establish a distinctive voice in the media services world.
While Trilia is affiliated with Hill Holliday and they share a common roster, including clients such as Dunkin’ Donuts, Chili’s, TJX, Capella University, LG and Supercuts, the mission is to leverage its creative approach to media services, some of the best Boston-based talent and a distinctive media-neutral approach to strategy, planning, buying and innovation that will likely yield Trilia more than its fair share of awards in years to come.
Stockwell, who began her career at big CPG agency NW Ayer and did a stint as media director of MPG Chicago before joining Hill Holliday in 2002, is one of the reasons big New York media shops are constantly looking over their shoulders, and most likely, in a northerly direction in recent years.