Around the Net
UV Intros Clickable Video
- ClickZ, January 27, 2005, Thursday, January 27, 2005 10:32 AM
United Virtualities is set to introduce a new rich media ad product that lets advertisers track detailed user interactions with multiple elements in a video clip. Called Shoshmosis, the unit adds a Flash layer to any streaming video format, enabling users to roll over or click on individual elements within the frame. Marketers can apply it to repurposed television content, their own TV ads ported to the Web, or original Web programming.
