The report shows that while 11.6 million consumers say they shop most often for women's clothing at JC Penney, 8 million of their best women's clothing customers also shop most often at Wal-Mart for some other merchandise category. 69% of JC Penney's best women's clothing customers have a relationship with Wal-Mart and could be at risk particularly if Wal-Mart refines their apparel merchandise selection.
Other leading retailers who share a majority of their best customers with Wal-Mart include:
|Percent of best customers shared with Wal-Mart|
|Linens & Bedding:||Bed, Bath & Beyond||54%|
|Home Improvement||Home Depot||64%|
The report "When Customers Cross Shop" examines competitive cross shopping for 12 lines of merchandise including:
Women's Clothing, Men's Clothing, Children's Clothing, Children's Toys, Shoes, Electronics, Major Appliances, Linens and Bedding, Home Improvement/Hardware, Prescription Drugs, Groceries andHealth & Beauty Aids.
The complete report may be purchased from BIGresearch.