Programmatic agency Xaxis on Tuesday named Jason Webby SVP, client engagement. In that role, he’ll be responsible for leading the programmatic sales and account management team in the U.S. He succeeds Matt Sweeney in the role; Sweeney was recently promoted to CEO, North America.
Webby joins Xaxis from NBCUniversal, where he was SVP, sales at CNBC International. Prior to CNBC, he was SVP, global head of sales for The Economist Intelligence Unit (EIU), a division of The Economist Group. Earlier, Webby was the SVP of advertising for The Economist.
Of his new role, Webby told Real-Time Daily via email: “My appointment is significant in that Xaxis' Direct business is the fastest-growing among all of its U.S. revenue streams. In order to build on that momentum, Xaxis was looking for a sales leader who excels at building relationships directly with clients, has earned business from agencies of all sizes, and who has developed and managed world-class sales teams.”
“Jason will play a key role in growing our direct client business in the U.S., developing strategic partnerships and launching new data and tech products,” Sweeney said in a release.