Sources tell VideoInk.com that Viacom is the "likely buyer" of Defy Media; the MCN said to be seeking a purchase price of around $500 million, or what Disney paid for Maker Studios a couple years
ago. Viacom is already a minority investor.
One of the big (and early) MCNs, with brands that include SMOSH, ClevverTV and gURL, Defy brands get 750 million unique views from 80 million
visitors. Defy declined comment or confirmation