• by Karlene Lukovitz , February 9, 2016

Mondelez International’s BelVita breakfast biscuit brand is running what it hopes will prove to be a “brilliant” online campaign.

The humorous premise of the “British Businessman” campaign is that Americans are so bowled over by British accents that if you can fake one, you can get away with pretty much anything, in or outside of the office.  

BelVita has created an online “Learn to Speak Fake British” hub where those eager to try the cheeky technique can master the art via an eight-part audio series. 

Sample subjects: Getting a promotion you don’t deserve; using expired coupons at the supermarket; getting upgraded to first class, and decreasing your cable company’s installation time.

The site also features a humorous video (also on YouTube and the brand’s Facebook and Twitter pages) of a guy managing to pull off the ruse in the office, by offering greetings like “Hello, poppett!” and “Lovely jublee!” as he strides jauntily through the halls. 

He also wins kudos in the boardroom by suggesting to a group of fawning Americans that the company “try selling less product.”

What has all of this to do with breakfast biscuits, you may ask? 

The premise is that BelVita biscuits provide the steady, long-lasting energy needed to maintain the strenuous masquerade. 

The hub and video are being supported with some paid advertising on Facebook.