Online shopping is undergoing a shift. The days of entering your credit card number, name, address and other buying information is giving way to buy buttons and one-touch purchasing. Mobile
technology now allows people to buy anything, at any time, wherever they are. And with just one tap of their thumb. This is what's known as contextual commerce: making the buying experience as
easy as possible and making mobile shopping part of a person's everyday activities. Pinterest's Buyable Pins are a good example. Last year Pinterest launched buy buttons inside users'
home feeds, boards and in search results, allowing them to easily purchase items while browsing Pinterest. It brought buying into the app, rather than requiring the user to track down an item through
Google or Amazon for purchase.
Read the whole story at Chicago Inno »