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How To Make A Positive First Impression
- WordStream, Wednesday, February 10, 2016 12:33 PM
It may be easier said than done to avoid giving searchers a negative first impression when your ads serve up alongside query results. Erin Sagin reminds marketers of 10 search advertising tips to follow, to avoid common mistakes such as over-capitalization in ads, and neglecting to use commas just because you want to save the character space for a letter and not punctuation. Sagin explains.
