YANMAR America Corporation tapped PadillaCRT as its agency of record to increase awareness for its agricultural equipment. YANMAR manufactures industrial and marine engines, energy systems,
generators, pumps and construction and agricultural equipment sold throughout the world. PadillaCRT will plan and execute marketing communications to raise YANMAR's profile in the compact utility
tractor market. "We did extensive research to find an agency to help us build brand awareness of our compact utility tractors in the U.S.," said Keith Wainwright, agricultural equipment business unit
manager. "It was clear that not only did PadillaCRT understand our category, but they also had the kind of passion for their business that we have for ours. We're a good match."