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Asics To Buy Boston-based RunKeeper

The deal was announced by RunKeeper CEO Jason Jacobs in a blog post. He said the marriage with Japan-based Asics will mean little change for users of the app. “When we look ahead, it seems clear that the fitness brands of the future will not just make physical products, but will be embedded in the consumer journey in ways that will help keep people motivated and maximize their enjoyment of sport,” he wrote.

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