Preppy apparel online retailer Country Club Prep
increased its Cyber Monday revenues by 52 percent in 2015, as compared to 2014, by changing the timing of its
email campaigns. This past season, the company began sending emails earlier than they had in year's past (on Nov. 10th vs Nov. 19th). "What we learned [in 2015] was that you want
to tip your hand as early as possible to the consumer so they know what’s coming," Country Club Prep co-founder Matt Watson told Internet Retailer.
Read the whole story at Internet Retailer »
