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Fast-food Giants Bow To McDonald's All-day Breakfast
- Business Insider, Friday, February 19, 2016 8 AM
McDonald's all-day breakfast is already crushing its competitors. Sales at McDonald's US locations open for at least one year rose for the first time in two years in the fourth quarter thanks to the company's new all-day breakfast offering. And as competitors announce results, they're admitting that McDonald's is starting to steal market share.
