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Pepsi Launches Global Emoji Campaign
- Advertising Age, Monday, February 22, 2016 8:04 AM
Pepsi is planning to market emoji-plastered cans and bottles of its soda in more than 100 global markets this year, including the U.S. Called “PepsiMojis,” the program started last year in Russia, Canada and Thailand. It involves more than 70 designs on cans, bottles and cups all over the world. PepsiCo CEO Indra Nooyi said PepsiCo's design and innovation center designed all of the emojis. Digital and traditional advertising supports.
