
Graeter’s Ice Cream and
Toyota are joining forces for a tasty treat to show off a cool -- literally -- vehicle feature.
Salted Caramel Chip Wheels were created to spotlight the 2026 Toyota Sienna’s
FridgeBox, available on the Platinum versions of the minivan.
The integrated front-console cooler is designed to help families keep beverages, snacks and treats at the right
temperature. The available FridgeBox offers dual cooling settings. In addition to cool mode, its freeze mode is designed to keep frozen treats like popsicles and ice cream -- including Graeter’s
Chip Wheels -- frozen.
Available nationwide, the new delicacy puts a new spin on a Graeter’s fan favorite. The limited-edition treat features Graeter’s rich salted
caramel ice cream sandwiched between two made-from-scratch double chocolate chip cookies and rolled in chocolate jimmies.
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The 150-year-old Cincinnati ice cream company shares
similar philosophies with the automaker, says Richard Graeter, fourth-generation president and CEO, Graeter’s.
“The Sienna and Graeter’s Ice Cream may be
very different products, but we share a commitment to quality, craftsmanship and creating something families can truly enjoy,” Graeter says in a release.
Great
partnerships start with a passion for creating the best experiences for those who matter most, adds Owen Peacock, marketing general manager, Toyota.
“Graeter’s
brings that same level of care and craftsmanship to its ice cream that Toyota brings to its vehicles, making this collaboration a natural fit,” Peacock says in a release.
Graeter’s has 60 retail stores and ships more than 300,000 pints annually. The brand can also be found in more than 2,000 grocery stores across the United States.
The Salted Caramel Chip Wheels 12-pack is available exclusively online for nationwide shipping at Graeters.com/Toyota, while supplies last.