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Online-Only Video Daily To-Do For Teens+

Online video viewing has become a daily practice for teenagers and young adults.

According to fresh research from Hub Entertainment Research, 53% of 16- to 24-year-olds with broadband access watch Web-only video daily. That compares to 76% of viewers who watch this type of content every week. Both figures underscore the increasing reach and interest in made-for-Web content.

Interestingly, this kind of viewing is often spontaneous. Many consumers say they watch short-form clips on their mobile phones when the video is sent to or shared with them, Hub said in its research, citing that “57% of viewing is unplanned.”

Some of this online video watching is eating away at traditional TV time. Hub reported that 37% of TV viewers say they watch less TV due to consuming more online videos, with about 46% of millennials citing a drop-off. However, even though online-only video is rising in popularity, many consumers still prefer digital video from traditional media companies -- and the bulk of online viewing does come from such content creators.

In fact, 34% of consumers with broadband access said they’d rather watch videos from familiar media companies, while only 14% said they preferred videos from indies, according to Hub.

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