- The Drum, Sunday, March 13, 2016 10:44 AM
Even though beacon technology has been a hot topic in advertising circles for the past few years, marketers are still trying to figure out how to leverage proximity-based marketing in a
way that is both useful to consumers and doesn’t feel invasive. Speaking at a panel at SXSW, marketers from Heineken, Condé Nast, and inMarket discussed what challenges the field is
currently facing and what can be done to overcome them.
Read the whole story at The Drum »