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Brands Find Ways To Work With Beacons

  • The Drum, Sunday, March 13, 2016 10:44 AM

Even though beacon technology has been a hot topic in advertising circles for the past few years, marketers are still trying to figure out how to leverage proximity-based marketing in a way that is both useful to consumers and doesn’t feel invasive. Speaking at a panel at SXSW, marketers from Heineken, Condé Nast, and inMarket discussed what challenges the field is currently facing and what can be done to overcome them. 

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