Initial findings indicate that, over the course of a typical week, radio reached 95 percent of Persons 18+ who live in a household with an income of $75,000 or more. Ninety-five percent of college grads listened to radio, as compared to only 92 percent of people who did not go to college. Eighty-two percent of Persons 18+ listened to radio while in their cars; 25 percent listened at work.
Over the course of a week, radio reaches more than 228 million people, or 94 percent of all persons aged 12 and older. And radio doesn't take the weekend off - more than 182 million people, or 75 percent of all Persons 12+, tune to radio on Saturday or Sunday.
|Reach by Daypart|
|12+ Mon-Fri 6AM-10AM||189,751||78|
|Mon-Fri 7PM -12Mid||117,850||48|
With a format for virtually every age and taste, has a near-universal demographic appeal.
|Reach by Demographic|
|Demographic(age)||Persons (x000)||% of Demographic|
The "go anywhere" medium, reaching people where other media cannot, especially in the car and at work.
|Listening by Location|
|Location||Age 12+ (x000)||%Age 12+||Age 18+ (x000)||%Age 18+|
Ninety-seven percent of working women tune in to radio weekly. On weekends, working women continue to relax with radio.
|Reaches Working Women|
|Daypart||Working Women 18+ (x000)||% of Demographic|
Source all data: RADAR, radio network and national audience measurement service of Arbitron Inc.
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