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VW Brass To Face Angry U.S. Retailers
- Automotive News, Monday, March 28, 2016 8 AM
The next chapter in Volkswagen's American story may have a lot to do with what transpires this weekend in a Las Vegas hotel ballroom. It's where senior VW executives will face a gathering of dealers who have been stewing for years over unfulfilled ambitions, red ink and broken promises. They will try to make the case that they can rebuild the battered brand and justify the $1 billion dealers have invested in it over the past 10 years. It may be their last shot.
