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Colt 45 Resurrects Billy Dee Williams As Spokesman

Colt 45 is targeting its glory days with the return of its iconic Eighties spokesman Billy Dee Williams. The Brian's Song and Star Wars actor served as the malt liquor's brand ambassador for five years starting in 1986, when Colt 45 was the biggest name in malt liquor. Now, Williams, 78, appears in a new 15-second video, to be released Monday, that teases an upcoming TV, print and online marketing campaign in which he is the star.

Read the whole story at USA Today »

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