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Swiss Watchmaker Teams With NY Times VR App For Storytelling Approach

Swiss watchmaker Tag Heuer is crafting a legend with the help of the New York Times’ virtual reality mobile application. The NYT VR app puts readers at the center of New York Times’ content, including what is produced by its brand partners, through immersive 360-degree video experiences that allow for an interactive narrative. LVMH-owned Tag Heuer is using the NYT VR app’s storytelling capabilities to share the heritage of its Carrera timepiece with New York Times’ audience, showing both its placement within the overall watch industry and its modernity.

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