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ESports Expected to Be $2B Business In Three Years

A new study from NewZoo, and a separate one from SuperData, confirm what a growing number of companies and marketers seem to be acknowledging: eSports is big and will continue to get bigger. According to the "Global e-Sports Market Report" from NewZoo, brands are expected to spend $128 million on eSports sponsorships and another $197 million on advertising around video content in 2016.

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