REVOLVING DOOR: We Are Social Promotes One, Hires One

We Are Social promoted Greg Eckelman to head of strategy, to oversee both the agency's Strategy and Research & Insight teams in the US. Most recently senior strategy director, Eckelman has more than a decade of experience in digital marketing strategy, planning, brand positioning, content and channel strategy and product management. Prior to joining We Are Social last fall, he was senior creative strategist at Code and Theory, strategy director at Big Fuel Communications, and held senior strategy positions at Grey Group, MRM Worldwide and BLiNQ Media. Filling Eckelman's previous role is Rebecca McCotter, who joins as senior strategy director. Most recently, she served as strategy director at Anomaly and vice president, marketing at Maker's Row. Before coming to New York, McCotter was founder of Nourish Co., a digital and social media agency in Australia, specializing in food and health & wellness lifestyle brands. "These moves are further examples of our investment in growing the strategic resources necessary to deliver social thinking to clients," said Rob FitzGerald, president of We Are Social. "They also reflect the evolving expectations of clients and our significant organic growth in 2016. Greg's promotion recognizes his contribution in developing the agency's strategy product in a relatively short period of time, as well as a network-wide drive to better serve clients by integrating our Strategy and Research & Insight offerings. Rebecca adds a new dimension to the team with her impressive experience in both brand and retail marketing strategy.

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