Commentary
Music, Music, Music: Online Destinations, Demographics and Ad Technologies
- by Jack Loechner , Staff Writer @mp_research, February 25, 2005
Drill down to top Online music destinations with demographics and advertising technologies
Top
Online Music Destinations, at Home Week ending Jan. 30, 2005 US, Home
| Brand or Channel | Unique Audience (000) | Active Reach (%) |
| LAUNCH | 7,901 | 7.37 |
| AOL Music | 7,186 | 6.71 |
| iTunes | 2,181 | 2.04 |
| MTV Networks Music | 1,471 | 1.37 |
| BeMusic | 840 | 0.78 |
| A-Z Lyrics Universe | 708 | 0.66 |
| Universal Music | 677 | 0.63 |
| Sony Music | 590 | 0.55 |
| eBay Musical Instruments | 520 | 0.49 |
| Warner Music Group | 465 | 0.43 |
Source: Nielsen//NetRatings NetView
Demographic Data
for Music Category Month Of December 2004 US, Home
| Target | Unique Audience (000) | Audience Comp (%) |
| Total | 45,682 | 100 |
| Male | 22,663 | 49.61 |
| Female | 23,019 | 50.39 |
| Age | ||
| 2 - 11 | 2,018 | 4.42 |
| 12 - 17 | 8,451 | 18.5 |
| 18 - 24 | 4,715 | 10.32 |
| 25 - 34 | 6,505 | 14.24 |
| 35 - 49 | 12,900 | 28.24 |
| 45+ | 15,873 | 34.75 |
| 55+ | 7,529 | 16.48 |
| 65+ | 2,811 | 6.15 |
| HH Income | ||
| $ 0 - 24999 | 2,675 | 5.86 |
| $ 25000 - 49999 | 11,325 | 24.79 |
| $ 50000 - 74999 | 13,560 | 29.68 |
| $ 75000 - 99999 | 8,255 | 18.07 |
| $ 100000 - 149999 | 6,215 | 13.6 |
| $ 150000+ | 3,104 | 6.8 |
| No Response | 547 | 1.2 |
Source: Nielsen//NetRatings NetView
Data on the Entertainment Industry / Music Albums
Segment Week ending Jan. 30, 2005 US, Home and Work
| Top 20 Advertisers | ||
| Company | Impressions (000) | Share of all Impressions |
| Ballr Records Inc. | 3,479 | 61.9% |
| Zone Records | 745 | 13.3% |
| Victory Records | 696 | 12.4% |
| Word Entertainment | 91 | 1.6% |
| Vivendi Universal S.A. | 90 | 1.6% |
| Tigress | 86 | 1.5% |
| Inpop | 80 | 1.4% |
| Time Warner Inc. | 45 | 0.8% |
| Curb Records, Inc. | 32 | 0.6% |
| A'Postrophe Records | 32 | 0.6% |
| World's Fair Label Group | 31 | 0.6% |
| Rosewood Recording Company | 22 | 0.4% |
| Brite Music Inc. | 21 | 0.4% |
| Rough Trade Records | 18 | 0.3% |
| Fearless Records | 16 | 0.3% |
| The Transgressors | 16 | 0.3% |
| Sidecho Records | 14 | 0.2% |
| Other Passengers | 12 | 0.2% |
| Cherry Lane Music | 12 | 0.2% |
| Future Farmer | 11 | 0.2% |
| Total | 5,620 | 100.0% |
| Top Ad Sizes | ||
| Dimensions | Impressions (000) | Share of all Impressions |
| Square button | 3,502 | 62.3% |
| Leader Board | 946 | 16.8% |
| Medium rectangle | 625 | 11.1% |
| Full banner | 205 | 3.6% |
| Wide skyscraper | 183 | 3.3% |
| Half banner | 108 | 1.9% |
| Skyscraper | 30 | 0.5% |
| Square | 12 | 0.2% |
| Vertical rectangle | 6 | 0.1% |
| Vertical banner | 2 | 0.0% |
| Non-standard | 2 | 0.0% |
| Total | 5,621 | 100.0% |
| Ad Delivery Types | ||
| Ad Delivery | Impressions (000) | Share of all Impressions |
| Inline | 5,620 | 100.0% |
| Total | 5,620 | 100.0% |
Source: Nielsen//NetRatings AdRelevance
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.