Music, Music, Music: Online Destinations, Demographics and Ad Technologies

• by Jack Loechner , Staff Writer @mp_research, February 25, 2005

Music, Music, Music: Online Destinations, Demographics and Ad Technologies

Drill down to top Online music destinations with demographics and advertising technologies

Top Online Music Destinations, at Home Week ending Jan. 30, 2005 US, Home

Brand or Channel	Unique Audience (000)	Active Reach (%)
LAUNCH	7,901	7.37
AOL Music	7,186	6.71
iTunes	2,181	2.04
MTV Networks Music	1,471	1.37
BeMusic	840	0.78
A-Z Lyrics Universe	708	0.66
Universal Music	677	0.63
Sony Music	590	0.55
eBay Musical Instruments	520	0.49
Warner Music Group	465	0.43

Source: Nielsen//NetRatings NetView

Demographic Data for Music Category Month Of December 2004 US, Home

Target	Unique Audience (000)	Audience Comp (%)
Total	45,682	100
Male	22,663	49.61
Female	23,019	50.39
Age
2 - 11	2,018	4.42
12 - 17	8,451	18.5
18 - 24	4,715	10.32
25 - 34	6,505	14.24
35 - 49	12,900	28.24
45+	15,873	34.75
55+	7,529	16.48
65+	2,811	6.15
HH Income
$ 0 - 24999	2,675	5.86
$ 25000 - 49999	11,325	24.79
$ 50000 - 74999	13,560	29.68
$ 75000 - 99999	8,255	18.07
$ 100000 - 149999	6,215	13.6
$ 150000+	3,104	6.8
No Response	547	1.2

Source: Nielsen//NetRatings NetView

Data on the Entertainment Industry / Music Albums Segment Week ending Jan. 30, 2005 US, Home and Work

Top 20 Advertisers
Company	Impressions (000)	Share of all Impressions
Ballr Records Inc.	3,479	61.9%
Zone Records	745	13.3%
Victory Records	696	12.4%
Word Entertainment	91	1.6%
Vivendi Universal S.A.	90	1.6%
Tigress	86	1.5%
Inpop	80	1.4%
Time Warner Inc.	45	0.8%
Curb Records, Inc.	32	0.6%
A'Postrophe Records	32	0.6%
World's Fair Label Group	31	0.6%
Rosewood Recording Company	22	0.4%
Brite Music Inc.	21	0.4%
Rough Trade Records	18	0.3%
Fearless Records	16	0.3%
The Transgressors	16	0.3%
Sidecho Records	14	0.2%
Other Passengers	12	0.2%
Cherry Lane Music	12	0.2%
Future Farmer	11	0.2%
Total	5,620	100.0%
Top Ad Sizes
Dimensions	Impressions (000)	Share of all Impressions
Square button	3,502	62.3%
Leader Board	946	16.8%
Medium rectangle	625	11.1%
Full banner	205	3.6%
Wide skyscraper	183	3.3%
Half banner	108	1.9%
Skyscraper	30	0.5%
Square	12	0.2%
Vertical rectangle	6	0.1%
Vertical banner	2	0.0%
Non-standard	2	0.0%
Total	5,621	100.0%
Ad Delivery Types
Ad Delivery	Impressions (000)	Share of all Impressions
Inline	5,620	100.0%
Total	5,620	100.0%

Source: Nielsen//NetRatings AdRelevance