The Weather Company announced a new head of data science for ad products Monday:
Michael Ferrari.Ferrari previously held the
title of VP-commodities & risk analytics at aWhere, Inc., a startup that applies big data to agriculture.
In his new role, Ferrari will lead a team in developing solutions for
audience targeting, mobile and location-based targeting, ad attribution, and performance tracking. He'll also work on predictive models for marketers based on weather, location and audience
data.
IBM recently closed its acquisition of The Weather Company's cloud-based properties, a deal that will allow IBM to combine meteorology with computer, behavior, cognitive and advanced
analytics, Data and Targeting Insider reported.
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Weather.com gets more than 100 million users a month
online, according to its site. The Weather Company produces forecasts for 2.2 billion locations every 15 minutes and provides weather info for Apple, Facebook, Google, Yahoo, Microsoft and
Twitter.