Assembly, MDC's full-service media agency, hired Sarah Power as its first chief strategy and research officer. She will report to Martin Cass, CEO of Assembly and MDC Media Partners, and will be based
out of the agency's New York office. Most recently, she served as chief strategy officer at Initiative, where she helped win the GoDaddy and Papa John's accounts. Before that, Power worked at MPG and
at Carat USA. "I am delighted that Sarah has chosen to join us to lead strategy and research," said Cass. "She has a proven track record of working with blue chip advertisers, and will bring huge
value to our clients and inspire our talented team."
