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Netflix Reveals A/B Tests Used To Get Us Watching More

For every title on Netflix, be it an original series or licensed film, the company has tested six different lead images. In its testing, Netflix pits the official image released by the film and TV makers against five other varied ones to answer the question "can we get more people to connect with this TV series with a more compelling image?"

Read the whole story at The Telegraph »

1 comment about "Netflix Reveals A/B Tests Used To Get Us Watching More".
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  1. Chuck Hildebrandt from Self, May 10, 2016 at 4:21 p.m.

    Are they not advanced enough to do multivariate testing?

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