Madigan Returns To 'Real Simple' As Director Of Video

Brian Madigan is returning to Real Simple as director of video, a newly created position.

"Our mission in hiring Brian was to bring someone in who truly understands the brand, but who will also lead us in new directions,” RealSimple.com editor Lori Leibovich told Publishers Daily.

In a memo to staff, Leibovich said Madigan will oversee the brand’s entire video strategy and manage the production and direction of all Real Simple videos on the site and on social — “from how-tos to interviews to Facebook Live to exciting new franchises we will roll out in the next few months,” she wrote.

Madigan left Real Simple in July to become photo director at BuzzFeed.

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According to Leibovich, views for RealSimple.com’s videos have doubled in the past 12 weeks. 

"Our audience loves our original video content. Having a designated video head means we can offer them a lot more of it,” she told PD.

Leibovich added that video is in some ways the ideal platform for fulfilling Real Simple’s mission.
 
“The format allows us to deliver our content efficiently and elegantly, directly to our users wherever they are consuming media," she said.

Madigan takes on the role May 16.
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