Brian Madigan is returning to
Real Simple as director of video, a newly created position.
"Our mission in hiring Brian was to bring someone in who truly understands the brand, but who will also lead us in new directions,” RealSimple.com
editor Lori Leibovich told
Publishers Daily.
In a memo to staff, Leibovich said Madigan will oversee the brand’s entire video strategy and manage the production and
direction of all Real Simple videos on the site and on social — “from how-tos to interviews to Facebook Live to exciting new franchises we will roll out in the next few
months,” she wrote.
Madigan left
Real Simple in July to become photo director at
BuzzFeed.
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According to Leibovich, views for
RealSimple.com’s videos have doubled in the past 12 weeks.
"Our audience loves our original video content. Having a
designated video head means we can offer them a lot more of it,” she told
PD.
Leibovich added that video is in some ways the ideal platform for fulfilling Real
Simple’s mission.
“The format allows us to deliver our content efficiently and elegantly, directly to our users wherever they are consuming media," she
said.
Madigan takes on the role May 16.