Despite the fact that the most successful Mother's Day campaigns featured personalized gift suggestions, most marketers relied on batch and blast campaigns during the holiday, according to
research from eDataSource. The research revealed that Rosetta Stone, for instance, sent the highest volume of emails at 5.4 million promoting gifts for mom, yet only 4.9 percent were opened.
Retailers did better. Amazon, for instance, sent 22 different email varieties of Mother's Day emails.Read the whole story at Direct Marketing News »