Around the Net
Political Advertising Becomes Increasingly Vulnerable To Fraud
- AdExchanger, Thursday, May 12, 2016 12:37 PM
Bots and fraudsters have been making the rounds in the political advertising sphere. As Mark Schlosser of White Ops explained: “All the ingredients that typically happen for fraud are a part of the political marketplace.” Collective’s Peter Pasi elaborated: “The more demographic targeting there is, that’s where fraudulent activity and bots come in.”
