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The Short Shelf Life of Vine Stars

Three years after it burst onto the scene to create a new breed of short-form comedy and give rise to a group of heartthrob stars, Vine is struggling. Marketers and ad buyers that paid creators to make “sponsored” Vines have soured on the app, which is owned by Twitter, and are directing dollars toward competitors like Snapchat, Facebook and Instagram. Video creators frustrated with Vine have followed the ad money, and some of the top “Viners” rarely post anymore as they focus on their other social media accounts.

Read the whole story at Wall Street Journal »

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