Three years after it burst onto the scene to create a new breed of short-form comedy and give rise to a group of heartthrob stars, Vine is struggling. Marketers and ad buyers that paid creators
to make “sponsored” Vines have soured on the app, which is owned by Twitter, and are directing dollars toward competitors like Snapchat, Facebook and Instagram. Video creators frustrated with Vine have followed the ad money, and some of
the top “Viners” rarely post anymore as they focus on their other social media accounts.
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