When Andy Rooney starts to complain about advertising being too ubiquitous, as he did on last Sunday's "60 Minutes," then it's time to consider the observation and its rationale. Advertising wouldn't
be noticeably ubiquitous unless one of two things were at play. One, it works so well that people can't find enough outlets on which to advertise. Or, the other possibility, it's not working well at
all and these are desperate times. I pick the latter, otherwise what I'm about to explain would not go so unnoticed or ignored. It's hard to say how immune or numb people have become to advertising,
but it's as if spam, junk e-mail, has become a theme in other venues other than e-mail.
Read the whole story at MarketWatch, February 24, 2005 »
