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Is Twitter's Tweak A New Opportunity For Marketers?

  • Campaign, Wednesday, May 18, 2016 6:19 AM

Observers say the tweak is a minor one, but also indicative of how swiftly creating a Gif or video on mobile is completely normal. The company also faces greater questions over its future as Facebook and YouTube make in-roads with live content. Is changing the character count, as one agency CEO put it, "rearranging characters on the Titanic"?

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