Apple is not investing heavily enough in AI, digital assistants, and voice interfaces, according to Marco Arment, developer, blogger, and Tumblr cofounder. “Today, Apple’s being led properly day-to-day and doing very well overall,” Arment writes.
“But if the landscape shifts to prioritize those big-data AI services, Apple will find itself in a similar position as BlackBerry did almost a decade ago: what they’re able to do, despite being very good at it, won’t be enough anymore, and they won’t be able to catch up.”