AdExchanger reports that Instagram announced Tuesday that it’s opening up its advertising Partner Program to a new category of member: media buyers. "The program today comprised of
a set of about 50 vendors certified for Instagram’s ad tech, content marketing and community management services. Bringing media-buying services into the fold is the natural next move for
Instagram as it tracks in Facebook’s footsteps, said George Manas, CEO of Resolution, an Omnicom-owned performance marketing agency and a newly minted Instagram ad program partner. Since
Instagram shifted from a direct-buy model to a self-service, biddable model, Resolution has been talking with agency and product support teams to ensure it has an understanding of the "complexity" of
the change, Manas told
AdExchanger.
Read the whole story at AdExchanger »
