• by Joe Mandese  @mp_joemandese, May 26, 2016

Marketing and media research industry veteran Gregg Lindner has joined GfK as managing director of GfK MRI, including the Survey of the American Consumer, which is Madison Avenue’s de facto standard for magazine audience ratings in the U.S.

Lindner joined GfK last year as executive vice president-media research after a brief stint at the Media Ratings Council.

Before that, he was  executive vice president-service innovation & Chief Research Officer of Arbitron (now Nielsen Audio).