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Know The Customers To Find Their Paths To Purchase

  • Moz, Friday, May 27, 2016 11:49 AM

Rand Fishkin discusses how to research and understand the customer journey that leads to making a purchase. He makes recommendations for workflows and tools to help marketers get started and find their own path. Fishkin says it's critical for marketers to understand a few things like our content and conversion strategy.

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