Around the Net
Know The Customers To Find Their Paths To Purchase
- Moz, Friday, May 27, 2016 11:49 AM
Rand Fishkin discusses how to research and understand the customer journey that leads to making a purchase. He makes recommendations for workflows and tools to help marketers get started and find their own path. Fishkin says it's critical for marketers to understand a few things like our content and conversion strategy.
