April 19 - 22, 2023
Around the Net
Putting IBM Marketing Under The Microscope
- CMO, Tuesday, May 31, 2016 8:24 AM
IBM’s marketing cloud efforts might have been overshadowed by the likes of Adobe, Salesforce and Oracle in more recent times, but the vendor was in fact one of the first enterprise vendors to spy the massive opportunity for technology, analytics and automation in the marketing function.
