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Bereaved Customers Slam Jawbone Father's Day Email

  • BBC, Friday, June 10, 2016 8:19 AM

The wearable tech firm Jawbone has been accused of being insensitive and distressing to people whose fathers have died. The U.S. company sent out an email to thousands of recipients with the subject line: "Re: Your Dad". The header was intended to be an attention-grabbing way to promote its products as Father's Day gifts. But it sparked criticism from dozens of recipients on social media.

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