• by Amy Corr  @MediaPostOTL, June 13, 2016

TBWA\Chiat\Day New York promoted Aki Spicer from director of digital strategy and content planning, to chief digital officer, a new position. Evan Weissbrot was promoted from executive director of engagement to chief engagement officer. In addition, the agency hired Trish Schmitt and Ted Guidotti as global creative directors, and elevated Jason Souter from group executive producer to head of integrated production.

Spicer joined TBWA in 2013 as director of digital strategy and content planning, implementing digital and content platforms across all agency clients, including GoDaddy, Michelin, and Sport Chek. Prior to TBWA, Spicer was director of digital strategy at Fallon. Weissbrot joined TBWA in 2014 to lead Nissan United's NURVE (Nissan United Real-Time Vision for Engagement) Center. Prior to TBWA, Weissbrot was global account director at OMD, focusing on media investment strategy for Nissan.

Schmitt and Guidotti have worked together for more than 17 years at various agencies and in their own freelance creative collaboration. The pair will lead creative on the Accenture account, an agency client since 2010. They report to Chris Garbutt, chief creative officer. Schmitt and Guidotti joined TBWA, following three years at mcgarrybowen New York, where they developed brand campaigns for Chevron, JPMorgan Chase and Roundabout Theatre Company. Souter has worked at the agency since 2004, first as associate broadcast producer and then as group executive producer.