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Google Search Analytics Adds Comparison Reporting

  • , Thursday, June 16, 2016 11:24 AM

Google has added a the ability to compare one query with another in the Search Analytics report. Initially spotted by Jonathan Jones, Jennifer Slegg details the feature in a post. She tells marketers that it doesn’t seem to support wildcards to broad match type keywords. She says marketers will need to include the exact keywords or keyword phrases to compare the two. Here's how.

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