Mediaedge:cia, OMD Split Cingular's Media

  • March 7, 2005
WPP Group's Mediaedge:cia and Omnicom's OMD will divide various media buying and planning work on the estimated $925 million Cingular Wireless account, a spokesman for the cell phone services provider said Friday.

Broadcast duties will be handled by Mediaedge:cia, while OMD will run the print work and radio buying, sources added. The decision resulted from Cingular's purchase of AT&T Wireless last October. Before that merger, Mediaedge:cia handled AT&T Wireless and OMD handled Cingular.

--D.K.

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