Buffalo will be the first market where NFL Network will be available in all cable homes. (NFL Network is a part of DirecTV's most basic package). Adelphia has close to 500,000 subscribers in its Buffalo-area base.
To support the launch, local billboards, radio, and online ads, bus wraps, and cross-channel spots are running to promote the NFL Network-Adelphia partnership. NFL Network has more than 25 million subscribers.
--Amy Corr