Maxim has entered a new long-term licensing deal with home furnishing provider PEM America to create Maxim-branded high-end lines of bedroom and bathroom products under the umbrella title of Maxim
Living.
This is Maxim's second major brand extension for the home: Z-Line Designs produces ready-to-assemble Maxim-branded home office and entertainment furniture targeted for men in their 20's,
carried at Circuit City, Staples and Linens 'n' Things stores.