The Cyberspace Administration of China announced Saturday that there are new rules for online search and advertising in the wake of the investigation of advertising
practices on Baidu. The rule states that search companies must provide objective, fair and authoritative results, and urges service providers to identify and label paid
ads clearly. Regulators also want to see timely reports and cache information from service providers whenever they find content deemed illegal in search results, which
includes anything that threatens national security or related to terrorism.
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