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Interpublic Chief Learns the Game

Michael I. Roth, the new chief executive of Interpublic, the agency company, has not written advertisements, managed accounts, supervised the production of commercials or schmoozed with chief marketing officers at cocktail parties. Indeed, Mr. Roth, 59, has never been an advertising executive, although before being named chief executive on Jan. 19 he had served on the Interpublic board since 2002 and as chairman since July.

Read the whole story at The New York Times, March 7, 2005 »

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