Around the Net
Airport Beacons Trigger App Download Suggestion
- Mobile Marketer, Friday, July 1, 2016 8:45 AM
Travel application Airside Mobile is leveraging contextual- and location-based push notifications to drive direct downloads among Android users in several major airports and inform them of experiences in their vicinity. Airside Mobile is leveraging sensor beacon solution Bluvision’s Nearby Notifications to prompt more airport travelers to download its app and interact with various in-terminal experiences. Once an individual walks by a Bluvision beacon, the device will send a push notification to his or her Android smartphone with an invitation to download the Airside Mobile app directly from the Google Play Store, thereby simplifying the user experience.
This is some great news. Thanks for sharing. I have been excited about this implementation since the day it was demoed at Google I/O. And I must say it takes contextual notifications to a whole new level. Now, while all of this has resulted in a lot of excitement around Google Nearby, there is also a fair amount of confusion among marketers on how Google Nearby will affect businesses’ ongoing beacon projects. We have discussed in detail about how Google Nearby will impact the proximity marketing space and how businesses can leverage the same to succeed with beacons in our recent webinar. You might find the slides really helpful: http://blog.beaconstac.com/2016/07/webinar-slides-google-nearby-how-it-will-impact-your-business/