• by Laurie Petersen , July 11, 2016

It’s summer reading season. This list will get you ready for the fall.

Beyond Advertising: Creating Value Through All Customer Touchpoints
New marketing requires new agile organization. Authors Yoram Wind and Catharine Findiesen Hays lay out the roadmap for how all functions — not just marketing and advertising — need to collaborate to succeed in this era of relentless unprecedented change. Learn about The All Touchpoint Value Creation Model and more.

Dark Value: How to Find Hidden Value in the Digital Economy
Grant McCracken identifies dark value as features and benefits created through innovation that are hard to monetize. He looks at the dark value created by AirBnb, Uber, Netflix, Evernote, Fitbit and Facebook. There’s professional opportunity in all of them.

Invisible Influence: The Hidden Forces that Shape Behavior
Wharton School marketing professor Jonah Berger explores how other people’s behavior causes us to choose and reject. His research started by biking around Palo Alto and putting questions under the windshield wipers of new BMWs hoping the owners would respond with why they bought their vehicle and why other people they know bought one. People responded.  

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Wired founding editor Kevin Kelly looks at the next 30 years. He starts with uncovering the roots of digital technology — the first time computing was tied with communication through the phone, and then shows how to embrace what’s coming in the next 30 years by working with the technology rather than resisting it. Kelly defines the forces as: Becoming, Cognifying, Flowing, Screening, Accessing, Sharing, Filtering, Remixing, Interacting, Tracking, Questioning, and then Beginning.

The Bad-Ass Librarians of Timbuktu: And their Race to Save the World’s Most Precious Manuscripts
Journalist Joshua Hammer tells the incredible story of how a bank of librarians in Timbuktu saved centuries-old Arabic texts from Al Qaeda. Adventure and history all in one.

Whiskey Tango Foxtrot (The Taliban Shuffle MTI): Strange Days in Afghanistan and Pakistan
Journalist Kim Barker’s memoir of life as a correspondent takes you inside Afghanistan and Pakistan.

What are you reading?