Halogen, the direct response division of Starcom MediaVest Group, has named ROB SCHMIDT as media director. Schmidt is responsible for developing direct response strategy
and managing media campaigns for clients in the Chicago office, including Simmons, Score! Educational Centers, and Delta Dental/AARP. Prior to joining Halogen, Schmidt was media director at Blue Chip
Marketing & Communications, where he oversaw the direct response and general awareness planning and buying process for clients in the pharmaceutical and consumer packaged goods industries.