Scholastic Book Clubs has named HALLY BAYER as vice president, promotion. In her new role, Bayer will oversee the development and implementation of promotional programs and
strategies for Scholastic Book Clubs’ monthly book club catalogs. She was most recently vice president, planning and development at Nickelodeon/MTV Networks, where she directed the strategic
operations and business development for the magazine division, including Nickelodeon Magazine and Nick Jr. Family Magazine.